Cougar®, Domtar’s premium line of uncoated paper has long been recognized for its quality, ability to perform and to capture the true essence of the imagery printed on it.
Paper Trails is an educational series on basic paper attributes, using Cougar to showcase the technical possibilities and specific examples to demonstrate how basis weight, opacity, finish and more play an important role in choosing the right paper for a project. This resource is not only perfect for rookies in the paper and print industry but also for seasoned professionals who might need a quick, all-in-one reference tool on Cougar.
Picture this: you're gearing up for an adventure, and Cougar is your trusty guide. Volume 1 of Paper Trails takes you on an outdoor cycling-themed expedition guiding you towards the path to creativity through the vibrant landscape of printing possibilities. But it’s not just about choosing paper; it's about unleashing your inner artist and selecting the perfect canvas for your creations.
The many basis weights featured inside include Cougar Super Smooth - 100 lb. text & 130 lb. cover, Cougar Smooth - 50, 60, 70, 80 and 100 lb. text, 80 lb. and 110 lb. cover, Cougar Natural - 80 lb. text, and 130 lb. cover. A whole host of techniques are featured inside including French folds, spot UV, blind emboss, foil stamp and fluorescent inks. We’re encouraging you to engage with the book in a tactile way, to not just read but experience it.
Various examples provide a basis for comparison when evaluating the opacity of each basis weight. By comparing text and cover weights side by side, you'll witness firsthand the difference in heft and colour vibrance. It's like comparing a leisurely stroll to a thrilling bike ride – both enjoyable, but oh-so-different. This can be a valuable frame of reference for printers and end users, especially since basis weight can have a large impact on paper and mailing costs.
This book features four color process, along with three separate spot colors (applied via three different passes). Thanks to Cougar's stability, the sheets handled multiple passes through the press and finishing processes without breaking a sweat!
Amidst the digital age, tangible marketing materials wield remarkable staying power and anchor brands into the minds of consumers far longer than fleeting online impressions. Print has proven efficacy, particularly in tandem with digital efforts, so understanding how to use it will help you navigate the shifting currents of marketing with confidence.
Volumes 2 and 3 exploring paper finish and shade will be released in 2024. Stay tuned to our blog and newsletters for the latest.
Contact your Ariva sales representative to request a copy of Paper Trails, Volume 1.
